Traditional Marketing to Black Consumers
At Influyente, a multicultural marketing agency backed by Refuel Agency, we understand that effective marketing isn’t about simply ticking boxes […]
Black Consumer Marketing
Your Brand’s Guide to Digital Marketing to Black Consumers
The digital realm is where Black consumers truly shine. They are early adopters, avid users, and influential voices across social
Connecting with Purpose: Black Consumers and the Power of Cause Marketing
The Black consumer market in the United States represents a significant and dynamic force, wielding considerable economic influence and exhibiting
A Brand’s Guide to Authentic Juneteenth Marketing
Juneteenth. It’s more than just a day off; it’s a powerful commemoration of freedom, resilience, and the ongoing pursuit of
Who is the Black Consumer? Black Consumer Demographics
The Black consumer market in the U.S. is a dynamic and influential force, wielding significant economic power and shaping cultural
Your #1 Guide to Creating Authentic Black History Month Marketing Campaigns in 2025 [With Examples]
Black History Month is an annual recognition of the history, achievements, and influence of the Black community. Every February, brands
The Ultimate Guide to Marketing to Black Consumers
In the U.S., Black consumers are a driving force in culture, trends, and purchasing power. With a population exceeding 46
