Open Enrollment Campaigns for Hispanic Audiences

Nearly 90% of Hispanics are covered by health insurance
They are 2.1 times more likely to be covered by a personal plan vs. an employer-provided plan
3 out of 4 make their own decision on what insurance to choose

Influyente leverages deep cultural insights and cutting-edge tech to boost your open enrollments. Every year.

Preview the latest research powering our health insurance campaigns

Our research fuels our successful enrollment campaigns. Get a sneak peek of our latest research report, the Hispanic Explorer™: Health & Fitness.

What’s included:

Hispanic healthcare behaviors
Who makes decisions on health insurance
How many Hispanics are taking vitamins (and why)
Current health conditions
Actionable communication insights
& more!

Download an exclusive look at our proprietary healthcare research

Targeted Solutions to Reach
growth audiences

Audience Reach

0 M

Minority Publisher Partners

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Audience Insights

1 M+

TODAY'S CONSUMERS
ARE COMPLEX

We reach them like no one else can

through our AI-driven solutions, decades of success and in-house audience experts.

Consumer Insights

Fueled by heavy investment in audience research, our insights reveal what makes people tick. By unlocking the code to what consumers want, we drive campaign success and help brands deliver with precision.

strategy 

Outsmart the competition with a roadmap for success. We’ll help you chart a course that will maximize your resources and drive results. This is the art and science of winning.

CREATIVE & TECHNOLOGY

Big ideas brought to life through visuals and experiences, amplified and personalized by technology. Together, they create smarter, more innovative engagement that drives results.

MEDIA PLANNING & BUYING

Our data-driven approach allows us to hyper-target with unmatched precision. Using proprietary insights, technology, and strategy, we craft the perfect mix channels designed to reach the right people at the right time.

measurement & analytics

We transform uncertainty into actionable insights. We understand what works to make smarter decisions. We believe better and more data equals better campaign performance.

INFLUENCER MARKETING

Word-of-mouth, amplified. We connect brands with vetted influencers via our multicultural influencer marketing platform, ensuring your message reaches your strategic target audience.

Open Enrollment campaigns for growth audiences

Almost 90% of Hispanics we surveyed are covered by health insurance and they are 2.1 times more likely to be covered by a personal (non-employer) than employer provided health insurance. Among those with non-employer provided insurances, three out of four claimed that they independently decide on what insurance to get.

Influyente empowers your marketing team with culturally intelligent insights and strategies to build trust and drive enrollment.

ABOUT

Influyente

Influyente is a performance-driven agency dedicated to connecting brands with growth audiences. We are cultural experts and strategic partners committed to creating authentic connections that drive results. Our integrated approach—spanning creative, media, and strategy—delivers impactful campaigns that reach the right person at the right time with the pre-tested, ideal message.

Targeted Solutions to Reach Multicultural Consumers

We’ve cultivated long-term relationships to guarantee effective campaigns with local and hyper-local penetration among local communities and diverse consumers.

The Refuel
Advantage

Multicultural + Local Media Experts

Our in-house research is considered the definitive reference for the industry to effectively market to multicultural audiences, allowing us to stay ahead of breaking market trends.

Our multicultural audience experts use 1st party, cross-channel 1:1 targeting data to make the biggest impact for consistently high performing campaign strategies.