Miami, FL – June 12, 2025 – Influyente, a Hispanic and multicultural marketing agency which is one of the specialized agencies of Refuel Agency, today released compelling findings from its latest research study, Hispanic Explorer™: Health & Wellness. Influyente, backed by Refuel Agency’s 35 years of expertise in multicultural consumer insights, proudly presents its first dedicated exploration of the health and wellness landscape for U.S. Hispanic audiences.
This comprehensive study highlights a strong commitment to preventative health within the U.S. Hispanic population. Insights are broken out by acculturation level and generational cohort, offering brands a deeper understanding of the diverse motivations and behaviors within the Hispanic population.
Key findings show Hispanic audiences take their healthcare seriously, with:
- 91% of Hispanics believe it is important to get an annual physical exam every year
- 72% recognize the importance of receiving seasonal flu vaccinations annually
- 80% live a physically active life.
- 70% of Hispanics reporting they get vaccinated because their doctor recommends it
- Unacculturated Hispanics are 22% more likely to get vaccinated due to a doctor’s recommendation
This proprietary data, refined through our Hispanic Audience model, offer unparalleled insights into how Hispanic consumers engaged with healthcare and fitness. This unique understanding distinctly positions Influyente to develop impactful campaigns across the pharmaceutical, insurance, fitness, healthcare, and wellness industries. We translate data-driven insights into culturally fluent campaigns.
Influyente is committed to equipping brands with the cultural intelligence needed to build meaningful relationships with diverse communities. The findings from our Hispanic Explorer: Health & Fitness™ study offer valuable guidance for healthcare organizations and brands seeking to engage effectively with the U.S. Hispanic population’s proactive approach to health and the trusted role of their physicians.
About Influyente:
Influyente is a performance-driven Hispanic and multicultural marketing agency backed by Refuel Agency. We provide comprehensive marketing services, including consumer insights, strategy, AI-powered creative intelligence, media planning and buying, measurement + analytics, and influencer marketing through our platform of over 117,000 multicultural influencers. We also manage the Hispanic Media Alliance, connecting brands with thousands of U.S. Hispanic media partners.
