Results
Corona Tools sought to increase brand awareness and preference among Hispanic professionals working in landscaping, construction, and agriculture across key regions in the United States. This audience, primarily composed of millennial and older generations with varying income levels, represented a significant market opportunity.
Influyente leveraged its proprietary Hispanic Explorer Series™ data and deep understanding of multicultural audiences to develop a targeted campaign strategy. Recognizing the media consumption habits of this audience, with their high exposure to out-of-home advertising and Hispanic radio, we designed a campaign that would reach them in their daily work environments.
We conducted proprietary research to understand the specific needs, preferences, and media consumption habits of these Hispanic professionals. This research revealed a significant opportunity to influence their purchasing decisions, given their openness to new brands and frequent tool purchases.
Based on our research, we developed a media strategy that focused on high-impact out-of-home placements in locations frequented by our target audience, such as gas stations, billboards, and food trucks. This approach ensured maximum visibility and brand exposure in their daily routines. We complemented this with targeted radio advertising on Hispanic radio stations, reaching them during their commutes and on job sites.
We created bold, visually compelling creative that showcased the durability and quality of Corona Tools, capturing attention and reinforcing brand messaging. This consistent messaging emphasized the brand’s core values and resonated with the target audience.
By strategically placing Corona Tools in front of Hispanic professionals at every turn, we created an immersive brand experience that drove brand awareness, preference, and ultimately, sales. The campaign successfully leveraged traditional media channels to reach and engage this valuable consumer segment, positioning Corona Tools as a brand that understands and caters to their specific needs.
