Your strategic ally in unlocking the
full potential of multicultural marketing
Insights | Inspiration | Innovation | Influence
Targeted Solutions to Reach
Multicultural Consumers
TODAY'S CONSUMERS ARE MULTICULTURAL
We reach them like no one else can
through our AI-driven solutions, decades of success and in-house audience experts.
Consumer Insights
Fueled by heavy investment in audience research, our insights reveal what makes people tick. By unlocking the code to what consumers want, we drive campaign success and help brands deliver with precision.
strategy
Outsmart the competition with a roadmap for success. We’ll help you chart a course that will maximize your resources and drive results. This is the art and science of winning.
CREATIVE & TECHNOLOGY
Big ideas brought to life through visuals and experiences, amplified and personalized by technology. Together, they create smarter, more innovative engagement that drives results.
MEDIA PLANNING & BUYING
Our data-driven approach allows us to hyper-target with unmatched precision. Using proprietary insights, technology, and strategy, we craft the perfect mix channels designed to reach the right people at the right time.
measurement & analytics
We transform uncertainty into actionable insights. We understand what works to make smarter decisions. We believe better and more data equals better campaign performance.
INFLUENCER MARKETING
Word-of-mouth, amplified. We connect brands with vetted influencers via our multicultural influencer marketing platform, ensuring your message reaches your strategic target audience.
Drive results with
MULTICULTURAL influencers
Influyente is a managed influencer marketing platform leveraging AI powered tools to help brands tap into the audiences of 117k+ multicultural influencers. Our dedicated team handles every aspect of your campaign for maximum impact, while also offering self-serve access to the platform for those who prefer more hands-on control.
10M+ Fans went WILD with this epic collaboration
PERFORMANCE CREATIVE
Next-Generation
Approach To
Data-Driven Design
- AI-powered creative intelligence that taps into individual prospect’s needs and preferences.
- Full funnel creative based on advanced analytics and research.
- Optimization that starts earlier in the process.
MULTICULTURAL AUDIENCE DATA
We’re a data-driven agency. Our heavy investment in ethnic data matching and attribution, backed by the power of AI, delivers brands:
- Proprietary AI-powered research and audience insights
- 170 million + authenticated email addresses
- AI-powered audience data
Cultural insights + Proprietary Research
The Hispanic Explorer™ is our comprehensive research study focused on successful customized communication and marketing strategies to Hispanic consumers. Our data includes:
- Proprietary media consumption research by acculturation level
- Comprehensive demographic profile
- Detailed purchasing behavior
- Advertising media trust by Hispanic consumers
Print 
Podcast 
Influencer 
Radio 
Digital 
OTT/CTV 
The HMA is proudly created and supported by Influyente. We have partnerships with over 1,000 multicultural and minority publishers and media networks to align your campaign message with powerful, relevant content.
Print
Podcast
Influencer
Radio
Digital
OTT/CTV
The HMA is proudly created and supported by influyente. We have partnerships with over 1,000 multicultural and minority publishers and media networks to align your campaign message with powerful, relevant content.
AUTHENTIC AUDIENCE CONNECTIONS
ABOUT
Influyente
Influyente is a performance-driven agency dedicated to connecting brands with multicultural audiences. We are cultural experts and strategic partners committed to creating authentic connections that drive results. Our integrated approach—spanning creative, media, and strategy—delivers impactful campaigns that reach the right person at the right time with the pre-tested, ideal message.
Team of Experts
Some of the best in the business—a diverse team of audience and
tactical experts who power our award-winning campaigns.
David Mesas
VP, Growth & Bus Dev
Jacqueline Martinez, Esq
VP Bus. Affairs + Partnerships
Mariana Weinzimer
Creative Director
Jeremy Davis
VP, Social & Content
Carmen Bernal
Multicultural Client Strategist
Tim LeCroix
VP, Digital Media Analytics
